Shelby Kay
Media Kit
Hiii, I'm Shelby :) I've spent the last seven years building a life and a business around never going back to corporate, and that same energy is what my audience shows up for. Turns out, an audience built on "figure out something better for yourself" pays close attention when someone shows them how.
That's the thread running through everything I create. On YouTube, I teach the how: digital products, content strategy, growing an income you control. Some of my highest performing content is evergreen, my Etsy shop tutorial from 2021 is still pulling in over 1,900 views in the last 90 days alone. That's the kind of shelf life your brand gets when it's part of my content.
On Instagram & TikTok, you get the real, day to day version of me: mom, wife, business owner, actually living the thing I teach. It's where trust gets built in a different way, less tutorial, more "watch her do it."
When I partner with a brand, I'm not just dropping in a mention, I'm crafting a story. Your product doesn't get crammed into the middle of a video, it becomes part of the narrative, something that makes sense for the content and, more importantly, for the people watching. That kind of integration gets results.
"Her ability to seamlessly integrate Kittl into her content while maintaining authenticity and high quality has been outstanding."
-- Mirela Smeu, Partnerships Manager at Kittl
What you get is more than views, you get trust, attention, and longevity.
33% of Americans plan to start a business this year, a 94% jump from last year. But most don't know where to begin, 1 in 4 say time is their biggest barrier: and here are some example, sponsored videos showing exactly how I am helping those people.
Reach that means something
33% of Americans plan to start a business this year, a 94% jump from last year. I'm one of the creators they're turning to for how.
The Reach
❀ 14,500+ on YouTube
❀ 140+ on Instagram
❀ 575+ on TikTok
The Audience
❀ 86.8% Female
❀ Core age range 25-44
❀ 71.9% U.S.-based audience
Content Partnership
Packages
⭐ Custom content built around what works for you and my audience.
I don't just drop your product into a video and move on. Every partnership is built like a piece of content my audience actually wants to watch, which means better retention, more trust, and results that outlast the post date.
✓ Organic integration into real content, not a forced ad read
✓ Script/content approval before it goes live
✓ Performance analytics after it airs
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YouTube Integration — $1,250
Organic mention and demonstration of your product/service (45-90 seconds). Includes script approval and performance analytics.Short-Form Content Package — $500
One piece of short-form content, delivered across Instagram Reels, YouTube Shorts, and TikTok.Instagram Story — $150
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Cross-Platform Package — $1,500
YouTube integration + Short-Form Content Package (Reels, Shorts, and TikTok).Another creator I currently work with has grown to over 140K YouTube subscribers and over 114K Instagram followers. -
Usage Rights — +50% of base rate per 30 days
Exclusivity — +50% of base rate per 30 days (3-month minimum commitment)
Whitelisting & Licensing — +25% of base rate per 30 days
Hear From People I've Worked With
“I had the pleasure of working with Shelby on a long-term collaboration at Durable, and she was absolutely amazing. From the start, Shelby was quick to understand our brand and audience, and she created content that spoke to both perfectly. She has such a great sense for what works and always brought fresh, creative ideas to the table.
Working with her was so easy. She’s responsive, open to feedback, and genuinely collaborative. I was always impressed by how thoughtful and detail-oriented she was, making sure every piece of content aligned with our goals and messaging.” - Christine Colling, Brand Partnerships at Durable.co
“Working with Shelby has been an absolute pleasure. Her ability to seamlessly integrate Kittl into her content while maintaining authenticity and high quality has been outstanding. She is professional, creative, and consistently delivers engaging work that resonates with her audience.
Communication has been smooth and efficient, making collaboration effortless. Shelby’s dedication and attention to detail have played a key role in helping us showcase Kittl in a compelling way, and we highly recommend her to any brand looking for impactful content partnerships.” - Mirela Smeu, Partnerships Manager at Kittl
a letter to the brand…
Dear (insert your brand name here 😉),
I'll be honest, I don't see partnerships as a transaction. When I say yes to working with a brand, it's because I actually believe your product or service is worth putting in front of my audience, and once I say yes, your results become something I genuinely care about.
That means I'm not just showing up, filming a mention, and moving on. I'm thinking about what will actually make your product land with my audience, how to frame it so it feels natural instead of forced, and what gives the video the best possible shot at real performance, not just a nice-looking deliverable.
So if we work together, know that I'm in it with you.
Can't wait to create something great together,
Shelby