DIY Social
Studio
DIY Social Studio is a workshop and ongoing community for local business owners who are tired of feeling behind on social media and ready to just learn how to do it themselves.
Hiring someone to manage your social media full time isn't cheap. And if you're a small business just getting started, it's usually not in the budget.
But you don't need someone to do it for you. You need someone to show you how, and to stick around while you figure it out.
Hands-On Learning
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Beginner Friendly
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Whole Team Access
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No Experience Needed
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Cancel Anytime
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Ongoing Support
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Built for Local Businesses
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Hands-On Learning + Beginner Friendly + Whole Team Access + No Experience Needed + Cancel Anytime + Ongoing Support + Built for Local Businesses +
54% of small business owners struggle to keep their content fresh and consistent, for 3 reasons: no time, no ideas, no confidence.
We solve all 3
01 / You don't know what to post
This is the number one thing that stops people, more than time, more than money. You sit down to post and just draw a blank. The workshop fixes that by showing you how to spot content in your normal workday, so you're never starting from nothing. The membership keeps it going with fresh ideas every week, a library to pull from anytime, and a community where you can see what other local business owners are posting for inspiration.
02 / You don't have time to keep up
Most business owners are giving marketing an hour a day, if that, and social media eats the biggest chunk of it. The workshop teaches you to batch content in advance, so you're planning and shooting once instead of scrambling every single day. The membership backs that up with templates and prompts built to duplicate fast, so you're never rebuilding from scratch.
03 / You're not confident it's actually working
Even business owners who are posting regularly aren't sure it's paying off, and that uncertainty is what makes people quit or go inconsistent. The workshop gets you past that by having you publish a real post before you even leave, so you see it work firsthand. The membership keeps that confidence going with monthly trainings, an online community for real feedback, and social media news so you're never caught off guard by a platform change.
DIY your social media
If you're one of the 82% of small business owners who aren't confident their marketing is working, it might be time for a system.
The Workshop Your two-hour foundation.
❀ Learn how to capture content during your normal workday
❀ Learn how to batch and plan so you're never scrambling
❀ Leave with a real post, written and published
❀ Hands-on practice in a small group setting
❀ Light snacks, refreshments, and all workshop materials included
❀ Your first month of membership, free
If you want to learn more about the workshop, follow the button below or keep scrolling.
The Membership Ongoing support to keep you consistent.
❀ Weekly content ideas, ready to use
❀ Monthly trainings, plus a live meeting to connect and ask questions
❀ Real feedback from a community that understands you
❀ A growing content library with templates and prompts
❀ A discussion board for real-time chat and feedback
❀ Occasional interviews with creators and business owners who are killing it
If you want to skip the workshop and join the membership now, follow the button below.
Methods backed by real growth
One client I have worked with grew from $80K to over $300K in annual profit working directly with this system.
“More than her technical skills, where Shelby really shines is her compassion, empathy, and true commitment to the success of those she works with. You will be hard pressed to find a someone more kind-hearted and dedicated than Shelby!” - Katie Steckly
DIY Social Studio
Workshop
⭐ Includes your first month of membership, free
The simplest way to learn how to plan, batch, and post real content, without hiring it out or guessing your way through it.
✔ Learn to capture content during your normal workday
✔ Learn to batch content so you're never scrambling
✔ Leave with a real post, written and published
"Shelby has helped me finally get my content out of my camera roll and published. I had been sitting on content for months without the time to polish and edit."
— Léa Marie Bee
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I'll show you how to capture content naturally throughout your day, so it stops feeling like a separate task you have to carve out time for. I'll walk you through setting up batching sessions, so you're building a real library of content to pull from instead of starting from zero every week. And I'll teach you how to write captions and social copy that actually sounds like you and connects with your customers. Then we put it into action, together. You'll draft and publish a post before you leave, so you walk out having actually put your learnings into action.
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This two-hour, in-person workshop starts with a meet and greet, I think it's worth taking those first few minutes to introduce ourselves and get comfortable together before we dive in. There will be refreshments and light snacks, because I'm a snack girly and I believe there should always be snacks. I'll provide materials for taking notes, plus resources to take home with you, so you're not scrambling to write down everything you hear. From there we'll go through the material together, then move into a breakout session where you'll put what you learned into practice. If you want to share the post you made, I'd love to see it, but there's absolutely no pressure. All you need to bring is your phone, or whatever you use to capture content, and yourself.
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If you're looking for a social media manager to take this off your plate entirely, this workshop isn't that (though if that’s what you need, click here!) I've spent years working with different creators, helping them with strategy and content, and I know that side of the business well. But as a small business owner myself, I also know it's not always practical to hire that out. That's exactly why I built DIY Social Studio, for people who need to handle their own social media but are missing the confidence, the know-how, or the time to actually do it. I'm here to teach you how to do it yourself, with a real system and community of people behind you who get it.
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I've worked directly with businesses and creators for the past ten years, from local shops just getting started to creators with hundreds of thousands of followers. One client, a YouTuber and Instagram creator I still work with today, has grown her annual profit from $80K to over $300K, and has now surpassed $1 million in total earnings from content creation alone. Alongside that, she's grown to 400K YouTube subscribers and over 200K Instagram followers.
Another creator I currently work with has grown to over 140K YouTube subscribers and over 114K Instagram followers.
…and I've learned so much from working alongside them.
DIY Social Studio is everything from those ten years, bundled into a system you can actually use in your own business.
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You can cancel anytime up until 30 days before your workshop date for a full refund. After that, spots are non-refundable, since that's when I start locking in materials and prepping for your specific group.
Can't make it after that point? You're still covered. I'll send you a recording of the workshop, along with a copy of the slides and any resources handed out that day. You'll even get a notepad and pen, because I want you to have everything you would've had in the room. The one thing I can't pack up for you is the snacks. 😉
Hear From People I've Worked With
"Shelby has been an absolute lifesaver. Starting from scratch, she guided me thoughtfully at every step. She brings structure and independence, but always with a sense of customization and care that makes working with her such a pleasure."
— Jimmy McWhinney
"Working with Shelby is such an incredible experience! She took the time to learn my brand, paid close attention to every detail, and made sure the final video reflected exactly what I envisioned."
— Pamela Krista
"Shelby is such a gift to work with. She comes up with creative, thoughtful ideas, and she can execute them too. That alone has been huge for me, because I'm no longer the bottleneck."
— Jules Acree
Workshop-specific reviews coming soon, join the first cohort and yours could be featured here.
The small adjustments you'll learn in my workshop can completely change your content.
You don't need new equipment or a fancy setup, just a few small adjustments most people never think to make. In the DIY Social Studio workshop, I'll show you exactly what to change so your content looks and feels like you actually know what you're doing, because you will.
Watch this to find out a bit more!
Can't Make the Workshop? You Can Still Get Everything the Membership Offers.
I know how hard it is to stay consistent on social media when you're busy running a business and everything else life throws at you. What's helped me most is having direction, someone saying "this is trending, just follow along." My husband sends me TikToks just for fun, and somehow he's become my own personal trend source. I want to be that for you, and then some.