Hiya,
I’m Shelby
I'm a lot of things… a business owner, digital creator, and homebody. But the thing I'm most proud of being is a mom to my now 8 yr old son, and a wife to the most supportive husband ever.
He was about eighteen months old when I quit my corporate job, and if I'm being honest, that's really what it all came down to. I didn't want to miss the everyday stuff. I wanted to be the one who got him up in the morning, who was there for the random Tuesday afternoons, not just the big moments. So I walked away from eight years of corporate and built something of my own instead, messy and uncertain at first, but mine.
Seven years later, I'm still doing it, running multiple businesses, working fully for myself, and sharing what that actually looks like along the way, the wins and the in-between parts too. If you're building something of your own, or even just thinking about it, I hope you feel a little less alone here.
Whether you're a business owner, a content creator, a brand, or just taking a peek, this is where you'll find exactly what you need.
01 / Here's where the resources live
This is where you will find free resources I have created with you in mind, all of my fave products or services that I used for both my business and everyday life, and just anything else I think might be fun or helpful!
02 / dear brand, do you want to partner?
I am always looking to collaborate with brands and other creators I love, if you think my content seems like a good fit and would like to review some of my videos, stats, and more … you can find all of that in my media kit.
03 / If you need some support on social media
The DIY Social Studio is where I help business owners and creators learn how to create content and run their socials on their own. I host workshops, a membership and soon I will launch a self-paced course.
Check out my most-loved videos
If you're into building something of your own, without losing yourself in the process, you'll fit right in here. Explore 200+ videos and join 14,500+ people figuring out the entrepreneur life alongside me.




