Hiya,
I’m Shelby
I'm a lot of things… a business owner, digital creator, and homebody. But the thing I'm most proud of being is a mom to my now 8 yr old son, and a wife to the most supportive husband ever.
He was about eighteen months old when I quit my corporate job, and if I'm being honest, that's really what it all came down to. I didn't want to miss the everyday stuff. I wanted to be the one who got him up in the morning, who was there for the random Tuesday afternoons, not just the big moments. So I walked away from eight years of corporate and built something of my own instead, messy and uncertain at first, but mine.
Seven years later, I'm still doing it, running multiple businesses, working fully for myself, and sharing what that actually looks like along the way, the wins and the in-between parts too. If you're building something of your own, or even just thinking about it, I hope you feel a little less alone here.
Whether you're a business owner, a content creator, a brand, or just taking a peek, this is where you'll find exactly what you need.
01 / Here are where the resources live
This is where you will free resources I have created with you in mind, all of my fave products or services that I used for both my business and everyday life, and just anything else I think might be fun or helpful!
02 / dear brand, do you want to partner?
I am always looking to collaborate with brands and other creators I love, if you think my content seems like a good fit and would like to review some of my videos, stats, and more … you can find all of that in my media kit.
03 / If you need some support on social media
The DIY Social Studio is where I help business owners and creators learn how to create content and run their socials on their own. I host workshops, a membership and soon I will launch a self-paced course.
DIY your social media
If you're one of the 82% of small business owners who aren't confident their marketing is working, it might be time for a system.
The Workshop Your two-hour foundation.
❀ Learn how to capture content during your normal workday
❀ Learn how to batch and plan so you're never scrambling
❀ Leave with a real post, written and published
You'll get:
Hands-on practice, light snacks & refreshments, workshop materials, and the first month of membership free
The Membership Ongoing support to keep you consistent.
❀ Weekly content ideas, ready to use
❀ Monthly trainings on tools, strategy, and trends
❀ Real feedback from a community that understands you
You'll get:
Growing content library, templates & prompts, online community access, and access for the whole team
*first month of membership free with workshop purchase
Methods backed by real growth
One client I have worked with grew from $80K to over $300K in annual profit working directly with this system.
“More than her technical skills, where Shelby really shines is her compassion, empathy, and true commitment to the success of those she works with. You will be hard pressed to find a someone more kind-hearted and dedicated than Shelby!” - Katie Steckly
DIY Social Studio
Workshop
⭐ Includes your first month of membership, free
The simplest way to learn how to plan, batch, and post real content, without hiring it out or guessing your way through it.
✔ Learn to capture content during your normal workday
✔ Learn to batch content so you're never scrambling
✔ Leave with a real post, written and published
"Shelby has helped me finally get my content out of my camera roll and published. I had been sitting on content for months without the time to polish and edit."
— Léa Marie Bee
Available Dates: September 10th and 24th, you can make your selection at checkout.
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I'll show you how to capture content naturally throughout your day, so it stops feeling like a separate task you have to carve out time for. I'll walk you through setting up batching sessions, so you're building a real library of content to pull from instead of starting from zero every week. And I'll teach you how to write captions and social copy that actually sounds like you and connects with your customers. Then we put it into action, together. You'll draft and publish a post before you leave, so you walk out having actually put your learnings into action.
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This two-hour, in-person workshop starts with a meet and greet, I think it's worth taking those first few minutes to introduce ourselves and get comfortable together before we dive in. There will be refreshments and light snacks, because I'm a snack girly and I believe there should always be snacks. I'll provide materials for taking notes, plus resources to take home with you, so you're not scrambling to write down everything you hear. From there we'll go through the material together, then move into a breakout session where you'll put what you learned into practice. If you want to share the post you made, I'd love to see it, but there's absolutely no pressure. All you need to bring is your phone, or whatever you use to capture content, and yourself.
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If you're looking for a social media manager to take this off your plate entirely, this workshop isn't that (though if that’s what you need, click here!) I've spent years working with different creators, helping them with strategy and content, and I know that side of the business well. But as a small business owner myself, I also know it's not always practical to hire that out. That's exactly why I built DIY Social Studio, for people who need to handle their own social media but are missing the confidence, the know-how, or the time to actually do it. I'm here to teach you how to do it yourself, with a real system and community of people behind you who get it.
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I've worked directly with businesses and creators for the past ten years, from local shops just getting started to creators with hundreds of thousands of followers. One client, a YouTuber and Instagram creator I still work with today, has grown her annual profit from $80K to over $300K, and has now surpassed $1 million in total earnings from content creation alone. Alongside that, she's grown to 400K YouTube subscribers and over 200K Instagram followers.
Another creator I currently work with has grown to over 140K YouTube subscribers and over 114K Instagram followers.
…and I've learned so much from working alongside them.
DIY Social Studio is everything from those ten years, bundled into a system you can actually use in your own business.
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You can cancel anytime up until 30 days before your workshop date for a full refund. After that, spots are non-refundable, since that's when I start locking in materials and prepping for your specific group.
Can't make it after that point? You're still covered. I'll send you a recording of the workshop, along with a copy of the slides and any resources handed out that day. You'll even get a notepad and pen, because I want you to have everything you would've had in the room. The one thing I can't pack up for you is the snacks. 😉
Hear From People I've Worked With
"Shelby has been an absolute lifesaver. Starting from scratch, she guided me thoughtfully at every step. She brings structure and independence, but always with a sense of customization and care that makes working with her such a pleasure."
— Jimmy McWhinney
"Working with Shelby is such an incredible experience! She took the time to learn my brand, paid close attention to every detail, and made sure the final video reflected exactly what I envisioned."
— Pamela Krista
"Shelby is such a gift to work with. She comes up with creative, thoughtful ideas, and she can execute them too. That alone has been huge for me, because I'm no longer the bottleneck."
— Jules Acree
Workshop-specific reviews coming soon, join the first cohort and yours could be featured here.
$49 per seat
✔ Materials included
✔ First month of membership free
✔ Small group setting
During checkout, you'll get a short form to fill out. This helps me have your details on hand, send you reminders leading up to the workshop, and make sure everything's ready to go before you walk in.
⭐ Includes your first month of membership, free
The simplest way to learn how to plan, batch, and post real content, without hiring it out or guessing your way through it.
✔ Learn to capture content during your normal workday
✔ Learn to batch content so you're never scrambling
✔ Leave with a real post, written and published
"Shelby has helped me finally get my content out of my camera roll and published. I had been sitting on content for months without the time to polish and edit."
— Léa Marie Bee
Available Dates:
September 10th and 24th 2026, select your date in the dropdown.
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What You'll Learn
Capturing content on the go, batching like a pro, simple smartphone filming, writing captions that sound like you, and hands-on practice where you draft and publish a real post before you leave.
How the Two Hours Works
A hands-on, two-hour in-person session. You'll get light snacks and refreshments, all materials provided, a breakout session to practice, and a share-out at the end. No experience needed, just bring your phone.
Who This Isn't For
If you're looking for someone to run your social media for you completely, this isn't that. This is DIY, you're learning to do it yourself, with a system and support behind you.
Proven With Real Clients
Worked directly with businesses and creators, from local shops to creators with hundreds of thousands of followers. One client grew from $80K to over $300K in annual profit using this same system.
Refund & Guarantee Policy
Cancel before August 31, 2026 for a full refund on any September workshop date. After that, workshops are non-refundable. Can't make it? You'll get a recording of the workshop and your first month of membership free, no questions asked.
Hear from people I've worked with
"Shelby has been an absolute lifesaver. Starting from scratch, she guided me thoughtfully at every step. She brings structure and independence, but always with a sense of customization and care that makes working with her such a pleasure."
— Jimmy McWhinney
"Working with Shelby is such an incredible experience! She took the time to learn my brand, paid close attention to every detail, and made sure the final video reflected exactly what I envisioned."
— Pamela Krista
"Shelby is such a gift to work with. She comes up with creative, thoughtful ideas, and she can execute them too. That alone has been huge for me, because I'm no longer the bottleneck."
— Jules Acree, content creator and entrepreneur
$49 per seat
✔ Materials included
✔ First month of membership free
✔ Small group setting
After you register, you'll get a short form to fill out. This helps me have your details on hand, send you reminders leading up to the workshop, and make sure everything's ready to go before you walk in.
The small adjustments you'll learn in my workshop can completely change your content.
You don't need new equipment or a fancy setup, just a few small adjustments most people never think to make. In the DIY Social Studio workshop, I'll show you exactly what to change so your content looks and feels like you actually know what you're doing, because you will.
Watch this to find out a bit more!
Can't Make the Workshop? You Can Still Get Everything the Membership Offers.
The workshop's a great start, but it's not the only way in. If an in-person session doesn't fit your schedule, you can join DIY Social Studio membership directly and get the same ongoing support: fresh content ideas every week, monthly trainings, a community that actually gets it, and access for your whole team.
Use code FIRSTMONTH and get your first month for $49, the same price as the workshop.